May 20, 2012

Writing legal blogs that steer clear of legalese

j-20443

So did you hear the latest lawyer joke?  It’s about an attorney who writes a really fascinating legal blog!  But seriously, it’s no joke that law firm blogs choking on “legalese” can make readers “un-easy.” While blogging can be a terrific law firm marketing tool, legal blog content … [Read more...]

Connecting with Media Covering Long Island is the Key to Telling Your Story

logo5

A survey about 30 years ago proved what we had suspected -- more Long Islanders thought Ed Koch was the mayor of Long Island and that the only things happening on Long Island were murders or arson.  That led some community and business leaders on Long Island to found an organization to lobby … [Read more...]

Event PR Lets this Publicist Soar

88953823_bfbdd65bd1

I’ve worn so many hats in the PR business: from consumer healthcare publicist and fashion PR specialist to non-profit marketer, cause-related strategist and media relations pitchmaster.  But, if you asked what my favorite hat has been (aside from the fabulous blue Eric Javitz hat from Saks my … [Read more...]