Epoch 5 Long Island public relations works with New York companies to help with Corporate Communications, Media Relations, Social Media marketing and Long Island advertising.
Crisis communications is not a one-size fits all activity -- it’s neither art nor science. In fact, crises are so diverse, as are the organizations that are impacted, that solutions by necessity require creativity and unconventional tactics to counter potential damage. It’s the military … [Read more...]
After two months, Occupy Wall Street’s reputation is at a turning point -- their “protest PR” skills hold the key to the grassroots movement’s future. Frankly, I got their message about economic inequality and the 99 percent in the first week. Yet, many of us feel positive about the … [Read more...]
The Internet has redefined both journalism and public relations. In a little more than a decade, both disciplines have changed drastically and, one could argue, have become increasingly aligned. Defining PR in the digital age is especially tricky: just as anyone who “publishes” on the … [Read more...]
Let me make sure I read the headline correctly. Abercrombie and Fitch wants to pay someone to not wear its clothing in the interest of preserving its corporate reputation? And a top reality show celebrity, no less, whose fashion choices catch the eyeballs of millions of youthful consumers on … [Read more...]
I must have made a thousand media pitches in my 30 years in corporate communications and pr media relations. There are many keys to successful media pitching, starting with a bona fide story that meets the media’s objective of reporting timely, interesting and useful information to … [Read more...]
My world spun slightly out of orbit last week when The New York Times’s “Week in Review” was recast as the “Sunday Review.” Apparently succumbing to the influence of opinion-dominated cable TV, blogs and social media, the revamped section now devotes much more of its space to opinion … [Read more...]
Any savvy spokesperson would agree that often in media interviews, silence is golden. But, even the most seasoned spokesperson or media-trained interviewee can trip up when he or she is on the media hot seat. Two pitfalls that frequently get interviewees into trouble are when they use verbal … [Read more...]
Corporate communications, marketing and public relations professionals are constantly hunting for helpful industry news and the latest marketing tools. In addition to traditional sources, Facebook, Twitter, LinkedIn and other social media offer new channels to tap into current news and … [Read more...]
Epoch 5 sets up hundreds of client interviews with the media each year. But, like other PR professionals, sometimes we’re at the mercy of factors that result in a client’s comments not “making” the story. While situations arise that are out of the publicist’s control, and the … [Read more...]
Has our obsession with electronic devices become more alienating to family relationships than even the teen years? And what are the implications for client/customer relationships? Alex Williams’s cover story “Quality Time, Refined,” in the Style Section of The New York Times earlier this … [Read more...]
