Epoch 5 Long Island public relations works with New York companies to help with Corporate Communications, Media Relations, Social Media marketing and Long Island advertising.
Crisis communications is not a one-size fits all activity -- it’s neither art nor science. In fact, crises are so diverse, as are the organizations that are impacted, that solutions by necessity require creativity and unconventional tactics to counter potential damage. It’s the military … [Read more...]
So did you hear the latest lawyer joke? It’s about an attorney who writes a really fascinating legal blog! But seriously, it’s no joke that law firm blogs choking on “legalese” can make readers “un-easy.” While blogging can be a terrific law firm marketing tool, legal blog content … [Read more...]
I’ve worn so many hats in the PR business: from consumer healthcare publicist and fashion PR specialist to non-profit marketer, cause-related strategist and media relations pitchmaster. But, if you asked what my favorite hat has been (aside from the fabulous blue Eric Javitz hat from Saks my … [Read more...]
Search engines keep getting smarter. In fact, they make some of the SEO “tricks” used to fool them into improving rankings seem plain dumb. There’s no real mystery to improving your search rank, but there are some definite do’s and don’ts for using SEO effectively. Below are five … [Read more...]
Jerry Lewis wrote the book on the celebrity spokesperson for charities. So, with last week’s news that the King of Comedy has retired as chairman of the Muscular Dystrophy Association and the face of its Labor Day Telethon, a lengthy chapter in philanthropic history and non-profit marketing has … [Read more...]
As we all know, there’s a big difference between merely getting started on social media tools and really maximizing them to benefit your business network. Despite being a PR professional, I certainly have been guilty of not paying enough attention to those tools. Simple as these tips might … [Read more...]
I must have made a thousand media pitches in my 30 years in corporate communications and pr media relations. There are many keys to successful media pitching, starting with a bona fide story that meets the media’s objective of reporting timely, interesting and useful information to … [Read more...]
Our public relations firm is often asked whether it’s smarter to market more aggressively during a recession or not. Our answer is yes, mainly because economic downturns offer a unique opportunity to gain ground on competitors and pose the threat of falling back in the pack, especially when … [Read more...]
My world spun slightly out of orbit last week when The New York Times’s “Week in Review” was recast as the “Sunday Review.” Apparently succumbing to the influence of opinion-dominated cable TV, blogs and social media, the revamped section now devotes much more of its space to opinion … [Read more...]
Making small talk is part of my DNA. But, despite thousands of impromptu encounters during my 20-year public relations career, invitations to events where professionals meet and mingle do occasionally produce some uneasiness. Thankfully, my best PR skills kick in and help ease the way. For … [Read more...]
