Epoch 5 Long Island public relations works with New York companies to help with Corporate Communications, Media Relations, Social Media marketing and Long Island advertising.
“Viral” has taken on new meaning with KONY 2012, the video campaign designed to stop the crimes of an African warlord whose particular form of terror is to kidnap children and turn them into soldiers and sex slaves. First uploaded on March 5, six days later it had 70 million views on YouTube, … [Read more...]
If I were to list the perks of public relations, high on the list would be invitations to really great parties -- parties where the food, drink and scenery make you realize that life is good…really good. It helps that Epoch 5 Public Relations is headquartered on Long Island where the summer … [Read more...]
As we all know, there’s a big difference between merely getting started on social media tools and really maximizing them to benefit your business network. Despite being a PR professional, I certainly have been guilty of not paying enough attention to those tools. Simple as these tips might … [Read more...]
Social media tools, and the social marketing they make possible, have become such game-changers that it’s easy to forget how new they are. Facebook, Twitter, and most other social networking sites have been available for about five years. We’re living in the infancy of this new force and … [Read more...]
Many traditional marketing mainstays – such as sweepstakes, quizzes and contests -- have been reborn in digital formats. Social media channels such as Facebook are ready-made for these fun, interactive marketing campaigns. Remember Publisher’s Clearing House and its Prize Patrol, which … [Read more...]
Here’s the thing about social media and the interminable presidential election cycles -- by the time voting happens 15 months from now, we’ll be talking about digital strategies that aren’t even around today. President Obama wasted no time last week in embracing a new social media tack when … [Read more...]
According to Daily Dog, the largest search engine on the web has decided to take a stab at Social Media. On Tuesday, Google announced its new online project, Google+ , which integrates the power of social sharing and the web. For years, Google has been connecting people with web pages, and web … [Read more...]
My mother regularly dispensed practical advice, much of which stemmed from her dedication to common courtesy. From “Always say ‘please’ and ‘thank you’” to “If you don’t have anything nice to say, don’t say it,” my mother took great pride in doing her part to civilize the next … [Read more...]
Corporate communications, marketing and public relations professionals are constantly hunting for helpful industry news and the latest marketing tools. In addition to traditional sources, Facebook, Twitter, LinkedIn and other social media offer new channels to tap into current news and … [Read more...]
With this week’s tornadoes in the Midwest, social media again demonstrated how it’s not only a source for real-time, front-line information, but is also a lifeline in times of natural disasters…not to mention an instant link connecting survivors with worried loved ones. Even as the tornado … [Read more...]
