Epoch 5 Long Island public relations works with New York companies to help with Corporate Communications, Media Relations, Social Media marketing and Long Island advertising.
“Viral” has taken on new meaning with KONY 2012, the video campaign designed to stop the crimes of an African warlord whose particular form of terror is to kidnap children and turn them into soldiers and sex slaves. First uploaded on March 5, six days later it had 70 million views on YouTube, … [Read more...]
Long Island’s CEOs are a talented group – from writers to musicians to painters, this is one accomplished, creative cohort. Adelphi University President Robert Scott is a prime example. I recently previewed a show of his photography at the Great Neck Arts Council and was truly blown … [Read more...]
If I were to list the perks of public relations, high on the list would be invitations to really great parties -- parties where the food, drink and scenery make you realize that life is good…really good. It helps that Epoch 5 Public Relations is headquartered on Long Island where the summer … [Read more...]
Let me make sure I read the headline correctly. Abercrombie and Fitch wants to pay someone to not wear its clothing in the interest of preserving its corporate reputation? And a top reality show celebrity, no less, whose fashion choices catch the eyeballs of millions of youthful consumers on … [Read more...]
Being a Long Islander means never having to say, as many of my ex-patriot friends do, “I can’t find any decent pizza around here.” I’m no pizza snob, but I’m always amazed that anyone in the New York City area actually orders Domino’s. So what do you do when you’re America’s … [Read more...]
Social media tools, and the social marketing they make possible, have become such game-changers that it’s easy to forget how new they are. Facebook, Twitter, and most other social networking sites have been available for about five years. We’re living in the infancy of this new force and … [Read more...]
Here’s the thing about social media and the interminable presidential election cycles -- by the time voting happens 15 months from now, we’ll be talking about digital strategies that aren’t even around today. President Obama wasted no time last week in embracing a new social media tack when … [Read more...]
Just last week, Google launched its new social media platform, Google+, with a host of enhanced features, including video chat. So, it was no surprise when days later Facebook CEO Mark Zuckerberg teased that he was about to unveil “something awesome." Yesterday, Facebook announced that through … [Read more...]
Guess what topic spiked on Google search today? Google’s own confirmation that the Federal Trade Commission has opened an antitrust investigation into its practices related to its search and advertising services. The Google blog post made a strong defense against accusations made by rivals and … [Read more...]
Making small talk is part of my DNA. But, despite thousands of impromptu encounters during my 20-year public relations career, invitations to events where professionals meet and mingle do occasionally produce some uneasiness. Thankfully, my best PR skills kick in and help ease the way. For … [Read more...]
